Mexican Competition Authority investigates tech-giants’ loyalty program schemes

The Federal Economic Competition Commission in Mexico (COFECE) is investigating tech giants, like Amazon and Mercado Libre, in relation to integration of streaming services subscriptions with loyalty programs. For instance, Mercado Libre provides complementary access for Prime Video, Disney+ & Star+ when subscribing to its loyalty program. According to COFECE, such conduct is alleged to create barriers to competition through the integration of streaming services with loyalty programs.