JFTC accepts Commitments from Google in relation to its conduct in online advertising

The Japan Fair Trade Commission (JFTC) has accepted commitments offered by Google LLC (Google) in relation to its alleged anti-competitive conduct in market for “provision of technologies for search engines & search advertising”. According to FTC, Since Yahoo Japan Corporation (Yahoo Japan) did not have technologies for search engines and search advertising it entered into a ‘GSA agreement’ with Google for providing technologies for Mobile Syndication Transactions (MTS). It was alleged that since 2015, Google has been engaged in amending the GSA & thereby restriction the provision of technologies necessary for MTS. Google’s commitments include – restraint from restricting provision of technologies, allowing independence & information separation to Yahoo Japan.