E.U. says Meta’s ‘Pay or Consent’ Ads Violate Competition Law

The European Union has stated that Meta’s requirement for users to pay if they don’t want personalized ads does not allow the users right to freely consent to the use of their personal data, and that the social media giant has violated EU’s new competition law, the Digital Markets Act (DMA), by failing to offer them an equivalent service using less of their personal data, as required by DMA.