“Rooh Afza has well-established reputation…”: Supreme Court

The Supreme Court (SC) dismissed a SLP filed by Sadar Laboratories challenging the order of the Division Bench of Delhi High Court, which they were restrained from manufacturing and selling products under the trademark ‘Dil Afza’. The trademark was found to be deceptive in light of the well-known Sharbat – ‘Rooh Afza’ manufactured by Hamdard Dawakhana. The SC, stating that Rooh Afza is century-old and has acquired a distinct character, opined that ‘Rooh Afza’ has a well established reputation across India.