“New Balance” gets recognised as “well-known” trademarks by DHC

The Delhi High Court, in a suit filed by the New Balance Athletics Inc. (NB) seeking declaration of its Trade Mark as “well-known” Trade Mark, noted that the mark “NEW BALANCE” & logo of NB are distinctive, having a trans-border reputation and have presence in India since 1987. Therefore, the DHC held NB to be a “well-known” trademark as per Section 11(6) of the Trade Marks Act, 1999.