The Japan Fair Trade Commission (Japan FTC) has published a detailed “Market Study Report on Connected TV and Video On-demand Service, etc.” (Report) on the background of decline in viewing time of conventional TV broadcasting & increase in Video On-demand Services (VOD). The Report highlighted that the TV Operating System providers (TVOS) are at the core of the system enabling the service of Connected TV and dependence of VOD service providers like Netflix, Amazon etc. in high on TVOS providers. The Report also highlighted that Google and Amazon dominate the TVOS market and the market is likely to lead in an oligopoly; whereas, the VOD market is fairly segmented raising concerns regarding their bargaining power over TVOS providers.
