Italian Competition Authority imposes EUR 10 million fine on Amazon

The Italian Autorità Garante della Concorrenza e del Mercato (AGCM) has imposed a fine of EUR 10 million on Amazon for engaging in unfair trade practice by employing pre-selection of the “recurring purchase” option for a wide selection of products listed on Amazon Italy’s marketplace. According to AGCM, such conduct might lead to consumer’s buying product even when there is no actual need, restricting consumer’s freedom of choice.