The European Commission (EC) through its statement of objections has informed Google of its abusive practices in the ad-tech industry. Google’s main source of revenue is through online advertising, in which, it either sells advertising space on its own websites and apps; or intermediates between advertiser and publishers (third party websites). EC preliminary found Google to be dominant in the publisher ad-servers market and ad-buying tools through which, since 2014, it has been abusing its dominant position by favouring its own Ad-Exchange (AdX). According to the EC, this conduct may have foreclosed rival ad-exchanges further reinforcing Google AdX’s role in the ad-tech supply chain and its ability to charge high commission rates.
