Copying trade-dress of BVLGARI: DHC injunct Amaris

The Delhi High Court (DHC), in a trademark infringement suit filed by BVLGARI S.P.A (BVLGARI) seeking temporary injunction against the Amaris Flagship Store (Amaris) from manufacturing, marketing, selling etc. products similar to BVLGARI’s SERPENTI trade-dress, noting the visual & structural similarity, “with similar colour combinations and placement of elements/ ornamentation,” has issued a temporary injunction order against Amaris.