The Competition Commission of India (CCI) vide Notification No. B-14011/1/2024-ATD-II has issued the Competition Commission of India (Determination of Monetary Penalty) Guidelines, 2024 (Penalty Guidelines) setting out guidelines to be adopted by CCI for determining the quantum of penalty to be imposed under various plenary provisions of the Competition Act, 2002. Among other things, the Penalty guidelines, vide its para 3(1), allows CCI to impose a penalty amounting to thirty percent of the average relevant turnover, which if according to the CCI is not sufficient to create deterrence, can also be further increased to the legal maximum i.e., ten percent of the global turnover of the enterprise.