using MMTs word mark(s) as keywords in Google Ads does not amount to infringement of trademark: DHC

The Delhi High Court, while dealing with the issue of whether use of other competitor’s word mark(s) as keywords through the Google Ads Program amounts to trademark infringement or not, has held that use of the trademarks as keywords is use in connection with goods & services of the advertiser and that it does not amount to infringement of a trademark, if the use of trademarks as keywords does not create any confusion or unfair advantage.