The Italian Autorità Garante della Concorrenza e del Mercato (ACGM) has initiated investigation against Apple over its alleged abuse of dominant position in the market for online app distribution platforms for iOS users. It has been alleged that Apple discriminates against third-party app developers by enforcing consent prompt for tracking web browsing data & tools used to measure the effectiveness of advertising campaigns; furthermore, Apple uses deterrent language about tracking. This privacy policy is not similar as the one adopted by Apple for its own proprietary apps. The ACGM noted that this user profiling is essential for attractiveness of advertising space sold by the app developers. Thus, resulting in reduction in incentives for app developers to develop innovative apps.
