The Italian Competition Authority (AGCM) has imposed a fine of €10 million on Bytedance Ltd. group, which operates Tik Tok for failing to take adequate measures to prevent the dissemination of potentially dangerous content like “French scar” challenge on its platform. According to AGCM, Tik Tok breached its own user guidelines which assures the platform to be a ‘safe space’, since it adopted a “recommendation system” based on Algorithmic user profiling, through which these content were repetitively shown to the target audience with the aim of increasing the user time spent on platform in order to generate more advertisement revenue.
