ACCC imposes fine on Honda for misleading consumers

The Australian Competition & Consumer Commission (ACCC) has imposed $6 Million fine on Honda Australia Pty Ltd. (Honda) for engaging in misleading or deceptive conduct by making false or misleading representations to customers of three former authorised Honda dealerships. ACCC noted that, Honda sent communications to its customers stating that, owing to Honda’s restructuring some franchise agreements with authorised dealers were being terminated, and thus, these three former dealerships would close & would no longer service Honda vehicles, when this was not the case. ACCC further noted that, since these three former dealerships continued to operate as independent service centres to service & repair Honda automobiles, but due to Honda’ conduct, consumers were deprived from making informed decisions & caused financial loss to these three former dealerships.