$10M penalty on Dell Australia for deceptive discount prices of computer monitors: ACCC

A Federal Court proceeding instituted by Australian Competition & Consumer Commission (ACCC) against Dell Australia has found the company to be engaging in making false and misleading representations on its website about discount prices for add-on computer monitors. According to the court, Dell Australia misled the customers about the price of a selection of monitors available to ‘bundle’ with a purchase of a desktop, laptop or notebook. It noted that often these add-on monitors were advertised with a higher ‘strikethrough’ price resulting in overstated discounts to customers. Earlier, the court ordered Dell Australia to offer refunds and issue corrective notices to every affected consumer. Additionally, the court also imposed $10m fine on Dell Australia for making false and misleading representations.